Course curriculum

  • 1

    Orientation

    • Table of Contents

    • How to make the most out of this course
  • 2

    LIST BUILDING/PROSPECTING

    • B2B Differences

    • User, Advocate, Gatekeeper, Decision Maker/Buyer

    • Disqualify

    • 1️⃣ List Creation

    • Discussion: List Sources

    • 📁 Template: List Building/Prospecting Spreadsheet

    • 2️⃣ Identify Potential Decision Maker(s)

    • 3️⃣ Guess Their Email

    • 🔧 Tools: Email Guessing

    • 4️⃣ Clean Your List

    • 🔧 Tools: List Cleaning

    • 5️⃣ Craft + Test Your Message

    • ➕ Resource: Email Deliverability + Optimization

    • 🔧 Tools: Email Deliverability

    • 6️⃣ Mail Merge

    • 🔧 Tools: Mail Merge

    • 7️⃣ Automate/Outsource

    • Summary: List Building/Prospecting

    • 🔧 Tools: Outsourcing
  • 3

    HOW TO WRITE EMAILS THAT PEOPLE WILL RESPOND TO

    • Email Subject + Body

    • Email Follow-up Process

    • Teardown 1: Bad Email 👎

    • Teardown 2: Bad Email 👎

    • Teardown 3 & 4: Good Messages 👍

    • Teardown 5: Good Email 👍

    • Teardown 6: Good Email 👍

    • Discussion: Email Teardown

    • 📁 Template: Email Outreach Script

    • ➕ Resource: 50 Proven Email Scripts
  • 4

    PRODUCTIVITY

    • Systems vs. Flow State

    • How to Multiple Your Time (Rory Vaden | TEDx Douglasville)

    • AI/Automation

    • Delegation

    • Pareto Principle

    • 📝 Exercise: Pareto Principle
  • 5

    SALES TOOLS

    • 📝 Exercise: Process Mapping

    • REMINDER

    • Tool Tips

    • Zapier

    • Active Campaign

    • 🔧 Tools: Workflow Automation

    • Magical Text Expander

    • 🔧 Tools: Text Expanders

    • Dux-Soup

    • 🔧 Tools: LinkedIn Prospecting/Outreach

    • Hunter

    • 🔧 Tools: Email Finders

    • Bulk Email Checker

    • 🔧 Tools: Email Checkers/Verifiers

    • Mail Tester

    • 🔧 Tools: Email/Spam Tester

    • Yet Another Mail Merge (YAMM)

    • 🔧 Tools: Mail Mergers

    • Calendly/Zoom

    • 🔧 Tools: Calendar Scheduling

    • 🔧 Tools: Video Meetings

    • CRM

    • 🔧 Tools: CRMs

    • Inbox Management