Selling Ethically
The C.A.R.E. Methodology will enable you to confidently assist clients authentically and minimizing the uncertainty and discomfort surrounding sales.
10% of your purchase (not net profit) will be donated to https://theirworld.org/ to help marginalized children gain access to quality education.
Intention
Authenticity
Short Term vs. Long Term
Kindness vs. Niceness
Discussion: Sales Mindset
Connect
1️⃣ Likeability: (Being Human, Intentional, & Present)
📝 Exercise: Conversation Starters
Discussion: Building Rapport
1️⃣ Likeability: (Emphatizing, Common Enemy, Being Sincere)
📝 Exercise: Giving Praise
2️⃣ Building Trust
📝 Exercise: Building Trust
Discussion: Building Trust
Assess (Research + Relevant Questions)
📝 Exercise: Assess
Need vs. Want (Drill vs. Hole)
Google Parisian Love
Need vs. Want (Super Fire Mario)
Need vs. Want: Discussion
Unique Selling Point (USP), Differentiation, Distinctiveness
Feature-Benefit-Value (FBV)
📝 Exercise: Feature-Benefit-Value (FBV)
PSA vs. PAS
Tips: Recommend
Buying Signs
📝 Exercise: Buying Signs
Trial Close
Overcoming Objections/Addressing Concerns
Common Objections & How to Respond
📝 Exercise: Objections & Responses
Discussion: Objections
Persistence without being pushy
Negotiation (SCARF Framework)
Closing
➕ Resource: What I learned from 100 days of rejection (Jia Jang)
📝 Exercise: Closing
Discussion: Closing
Expectations (Customer Experience)
📝 Exercise: Exceeding Expectations/Experience Design
Discussion: Expectations
Summary: C.A.R.E.
📝 Exercise: Sales Script/Playbook
De-escalating customer complaints/Account Management
📝 Exercise: De-escalation Script
Discussion: De-escalating Complaints
Questions? Ideas? Examples? Feedback?
What's next?